Hibu is one of the largest SMB digital agencies in the US — websites, listings, search, social, and display ads, all bundled. Candor is a client-acquisition engine built for operators who care about booked jobs, not bundles. Here's what separates the two.
| Feature | Candor Marketing | Hibu |
|---|---|---|
| Core offer | Booked appointments. We're paid to fill your calendar — not to build assets. | Bundled websites, listings, and digital ad management for SMBs. |
| Speed-to-lead | AI answers calls, texts, and forms in under 60 seconds, 24/7. | Leads delivered to your inbox or CRM. Response time depends on your team. |
| Launch timeline | Live and driving booked appointments in under 7 days. | Typical setup runs several weeks across website, listings, and ad accounts. |
| Client reactivation | Automated SMS and email flows that book appointments from your existing list in 14 days. | Not part of the core bundle. Past-client outreach is on you. |
| Reporting | Revenue dashboard tying every dollar of spend to booked jobs and closed revenue. | Performance dashboard focused on traffic, leads, and listing visibility. |
| Account ownership | Senior strategist owns the account end-to-end. No junior handoffs. | Dedicated account rep model — coverage and tenure vary widely by market. |
| Contracts | No long-term lock-ins. Performance decides whether you stay. | Typical 12-month agreements with auto-renew. |
| Specialization | Built for dental, med spa, chiropractic, physical therapy, plastic surgery, HVAC, and roofing. | Generalist — works across hundreds of small-business categories. |
Hibu's roots are websites and directory listings with paid ads bolted on. Candor's product is booked appointments. Every system we build — AI receptionist, reactivation flows, paid media — exists to put jobs on your calendar this week.
Before we spend a dollar on ads, we mine the database you already own. It's not unusual to pull five figures in booked revenue from a cold list inside the first two weeks — revenue most bundled-services agencies leave on the table.
Listings and traffic are leading indicators. We report on cost per booked job, show-up rate, and revenue produced — the numbers you actually run the business on.
Instant lead response, automated estimate follow-up, and Local Services Ads + Meta to homeowners in fresh storm zones. 90 days, $28,902 in ad spend, ~$410K in tracked revenue.
60-second speed-to-lead, database reactivation, and LSA + Google pointed at high-intent searches. Reactivation alone pulled $48,554 in the first two weeks.
30 minutes. We'll audit your current funnel, show you where leads are leaking, and map out what booked appointments would look like in your business.